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Quikserv

40th Anniversary Refresh: Transforming Quikserv’s Digital Front Door

Quikserv Inc., a leading manufacturer of drive-thru transaction windows, pass-through systems, and security solutions, has been serving industries like quick-service restaurants, retail, healthcare, and commercial sectors for over 40 years. In early 2026, coinciding with their 40th anniversary, Quikserv undertook a comprehensive redesign of their homepage (www.quikserv.com).

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The new version went live end ofJanuary, 2026. This case study explores the redesign process, focusing on the challenges and opportunities, goals, design execution, and measurable impact.

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Challenge & Opportunity

Fragmented digital ecosystem → diluted brand value

  • No central website representing the consortium
  • Two separate brand sites (quikserv.com and usbp.com) with different design languages
  • Inconsistent messaging around innovation, safety, and specialty solutions
  • No shared narrative explaining why these brands belong together
  • Missed cross‑selling opportunities across industries (government, QSR, healthcare, education, etc.)

This fragmentation made SFG appear as a loose collection of companies rather than a powerful, integrated leader in specialty fenestration. The project wasn’t just about building a website — it was about creating a unified digital identity that:

  • Positions SFG as the global leader in specialty fenestration solutions
  • Communicates a clear value proposition across all industries
  • Establishes trust and authority through consistent branding
  • Creates a central hub for all product categories and capabilities
  • Supports future growth and acquisition of additional brands

Discovery & Research

I met with leadership from SFG, Quikserv, and USBP to understand:

  • Their shared mission
  • How each brand positions itself
  • Overlaps and differences in product lines
  • Pain points in the current digital experience
  • Future growth plans

Competitive Analysis

I evaluated competitors in:

  • Security windows & doors
  • Ballistic protection
  • Transaction systems
  • Architectural specialty products

Findings:

  • Most competitors lacked strong storytelling
  • Product taxonomies were inconsistent
  • Few offered a unified view of capabilities
  • Visual design across the industry felt dated

This created an opportunity for SFG to differentiate through clarity, modernity, and authority.

User Needs Identified

Across industries (government, QSR, healthcare, education), users needed:

  • Clear product categories
  • Confidence in safety and certification
  • Easy comparison between solutions
  • Industry‑specific guidance
  • A sense of trust and credibility

Design Strategy

The strategy centered on unification, clarity, and scalability.

  • Turquoise light bulb icon with a heart-shaped filament on a dark background.

    One group, many capabilities — unify the narrative

  • Icon of a person with a star, symbolizing personalization or user profile.

    Guide by industry — speak directly to user needs

  • Icon of a person with a digital interface symbol next to them on dark background.

    Show, don’t tell — emphasize visuals, certifications, and use cases

  • Icon of a person with a star, symbolizing personalization or user profile.

    Cross‑brand discoverability — encourage exploration

  • Shield icon with a checkmark symbolizing security and compliance.

    Future‑proof design — support new brands and products

Information Architecture

Key features delivered included:

  • Introduces SFG as the parent brand
  • Highlights each subsidiary with equal clarity
  • Organizes products into a unified taxonomy
  • Supports industry‑specific navigation paths
  • Enables cross‑brand product discovery

Wireframing & Experience Design

Homepage focused on:

  • Clear articulation of SFG’s mission
  • High-impact hero section
  • Quick access to brands and product categories
  • Industry pathways
  • Proof points (certifications, years of experience, sectors served)

My role

Lead UX designer responsible for strategy, research, IA, wireframes, and the unified design system. I was also lead developer building out the site in Wordpress to ensure:

  • The design system was componentized
  • Optimize for performance and accessibility
  • Implement a CMS structure that supports multi-brand content
  • Validate responsive behavior across devices

Reflection

This project was more than a website redesign — it was a strategic transformation of how SFG presents itself to the world. By unifying the brands under a cohesive digital experience, we strengthened their market position and created a scalable platform for future innovation.

Impact

Early feedback from stakeholders highlighted:

  • Increased clarity in how SFG presents itself
  • Better alignment between brands
  • Quick access to brands and product categories

Project visuals at a glance

I began with low-fidelity wireframes to establish structure, hierarchy, and user flow without distraction. These sketches helped align stakeholders early and validate content priorities. From there, I evolved the designs into high-fidelity prototypes — layering in brand identity, refined typography, and visual polish to communicate trust, innovation, and scalability across the consortium’s digital presence.

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View website

COMPANY feedback

image of service center (for a auto dealership)

“Richard was instrumental in transforming our fragmented digital presence into a unified, modern experience. He quickly understood the complexity of bringing multiple brands together and delivered a clear, scalable UX strategy that elevated how we present ourselves as a group. His ability to simplify technical products into an intuitive, credible user journey made a huge impact. The final result finally reflects the strength and professionalism of our organization.”

Brian Hanson
Marketing Director | Quikserv and USBP

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