Specialty Fenestration Group (SFG) is a consortium of pioneering manufacturers and suppliers in the specialty fenestration industry — including Quikserv and U.S. Bullet Proofing. Each brand has its own standalone website, visual identity, and messaging. While each site functioned independently, the lack of a unified digital presence created fragmentation and diluted the group’s collective value.
This project focused on creating a cohesive, scalable digital platform that positions SFG as the industry leader in secure, specialty windows and doors for high‑risk and high‑transaction environments.
Fragmented digital ecosystem → diluted brand value
This fragmentation made SFG appear as a loose collection of companies rather than a powerful, integrated leader in specialty fenestration. The project wasn’t just about building a website — it was about creating a unified digital identity that:
The strategy centered on unification, clarity, and scalability.
One group, many capabilities — unify the narrative
Guide by industry — speak directly to user needs
Show, don’t tell — emphasize visuals, certifications, and use cases
Cross‑brand discoverability — encourage exploration
Future‑proof design — support new brands and products
Key features delivered included:
Homepage focused on:
Lead UX designer responsible for strategy, research, IA, wireframes, and the unified design system. I was also lead developer building out the site in Wordpress to ensure:
This project was more than a website redesign — it was a strategic transformation of how SFG presents itself to the world. By unifying the brands under a cohesive digital experience, we strengthened their market position and created a scalable platform for future innovation.
I began with low-fidelity wireframes to establish structure, hierarchy, and user flow without distraction. These sketches helped align stakeholders early and validate content priorities. From there, I evolved the designs into high-fidelity prototypes — layering in brand identity, refined typography, and visual polish to communicate trust, innovation, and scalability across the consortium’s digital presence.
![[interface] interface of ai tool (for an ai saas company)](https://cdn.prod.website-files.com/695d74367bcd262c5cbfed6a/697a7feea3d82bd098c044ad_sfg_sketch_final.png)
![[background image] image of contact office (for a general contractor)](https://cdn.prod.website-files.com/695d74367bcd262c5cbfed6a/697a89eb5576ce5474270f4e_sfg_sketch_about.png)
COMPANY feedback
“Richard was instrumental in transforming our fragmented digital presence into a unified, modern experience. He quickly understood the complexity of bringing multiple brands together and delivered a clear, scalable UX strategy that elevated how we present ourselves as a group. His ability to simplify technical products into an intuitive, credible user journey made a huge impact. The final result finally reflects the strength and professionalism of our organization.”
![[background image] image of a tech office setting (for an ai developer tools)](https://cdn.prod.website-files.com/695d74367bcd262c5cbfed6a/6972bc333050067b876bf883_case_study_hero_1216x681.jpg)